Globalization or "mcDOnaldization"
Since 1955, the opening of the very first McDonald’s corporation ever in Des Plaines, Illinois, McDonald’s has burgeoned to over 36,000 restaurants worldwide in over 100 countries. As McDonald’s has expanded globally, its global revenue has increased quite greatly as well.
From the early stages of barely reaching the brink of simply one billion US dollars as a total revenue, of December 2014, the total global revenue was 27.44 billion USD (US dollars) and hit one of it’s greatest peaks in 2013 with a global revenue of 28.11 billion USD.
In fact, it is common to visualize which countries are rather wealthy and which are not as wealthy in terms of McDonald’s, which is rather impressive. As any other wise corporation would, McDonald’s seems to map their restaurants on the money, or the countries with stable economies. There are still approximately 105 countries without McDonald’s such as Cambodia, Ghana, Montenegro, and Yemen, in which a bulk of the countries without McDonald’s are at the bottom of the worldwide economic rankings. McDonald’s once had a presence in six other countries, but due to economic issues, the franchises closed.
In addition, approximately 1.9 million people work for McDonald’s and its franchises, which means that in a sense, the corporation opens up several job opportunities for the world itself as it expands globally.
In addition, approximately 1.9 million people work for McDonald’s and its franchises, which means that in a sense, the corporation opens up several job opportunities for the world itself as it expands globally.
About 80% of the restaurants themselves are franchised, meaning that they are restaurants that are owned and operated by independent businessmen and women. With such incredible statistics, McDonald’s is the leading global food service retailer and is growing by the minute to expand and create new job opportunities in countries that already have or do not have McDonald’s.
In a book by George Ritzer called, The McDonaldization of Society, Ritzer coined the term “McDonaldization,” meaning the increased dominance of fast food, predominantly McDonald’s, in societies around the world. It is widely debated that McDonald’s “Americanizes” other cultures.
In a book by George Ritzer called, The McDonaldization of Society, Ritzer coined the term “McDonaldization,” meaning the increased dominance of fast food, predominantly McDonald’s, in societies around the world. It is widely debated that McDonald’s “Americanizes” other cultures.
Being very mindful of such a fear of McDonald’s “Americanizing” other countries, as a multinational corporation, it takes several measures in order to try and reduce the fears. Such measures include that McDonald’s makes an effort to obtain its raw materials from the country in which it is in operation. For example, prior to opening its first restaurant in India, McDonald’s began to train Indian farmers several years beforehand to plant and grow iceberg lettuce. Such a system makes it possible for McDonald’s to obtain the necessary materials to properly run the business while still enhancing the economy of the foreign countries.
In addition, McDonald’s appoints managerial duties to people local to a country and an area, which generates a sense of cooperation and teamwork between America and the foreign country and offers McDonald’s first hand insights into the procedures and customs of a country.
See Social Impact Tab for more measures McDonald’s has taken to reduce the fears of the corporation “Americanizing."
In addition, McDonald’s appoints managerial duties to people local to a country and an area, which generates a sense of cooperation and teamwork between America and the foreign country and offers McDonald’s first hand insights into the procedures and customs of a country.
See Social Impact Tab for more measures McDonald’s has taken to reduce the fears of the corporation “Americanizing."