Though McDonald’s tends to have quite an American influence on the foreign countries that it operates in, the company still accepts the fact that the political background is different across regions of the world. Each country has their own legal system and when a company like McDonald’s internationalizes, it must keep within these systems.
For example, in Russia in 1993, a law passed in Moscow requiring all companies to have Russian names, or names translated into the Cyrillic alphabet, which meant that McDonald’s had to translate its brand name to the Cyrillic alphabet
In addition, in some countries the government regulates and restricts the content of promotion. For example, in China, door-to-door selling is prohibited, in which McDonald’s abides by such a law.
In addition, in some countries the government regulates and restricts the content of promotion. For example, in China, door-to-door selling is prohibited, in which McDonald’s abides by such a law.